Doe Deere is giving consumers a lot of reasons to stay connected to what she is doing. When people see her posting on Twitter and Instagram they get excited. She has a lot of followers, and this is primarily because she has become the voice of the new cosmetics generation. She is the CEO of Lime Crime that has found a way to build a much better cosmetics brand with cruelty free products.
Before Doe Deere arrived on the scene there were not a lot of people that were doing what she was doing. Cosmetics is a type of industry where a lot of outside forces play a part into the sale of the product. Cover Girl, for example, hires models and entertainers to promote lipstick or nail polish. It is rare to even see someone in an executive position of power at CoverGirl in a place where they are also promoting the brand. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready-day/
Doe Deere has managed to stand out because she takes on the role of CEO as a business leader, but she is also well-versed in the management and promotion of her company. This is definitely something that people may not have considered before. Many people do not expect the CEO to send out tweets about shades of lipstick. These people would not expect a person in the position of power that Doe Deere is in to have a beauty blog where she helps people see ways to utilize the makeup she sells. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere
This is a huge change of pace for someone that is in the executive chair, but Doe Deere doesn’t mind. In fact she embraces it. She knows that this is the way that she stays connected with her customer base. She also realizes that people want to imitate her style. She knows that she is able to present much better products to her customers because she stays wired in to what they need. Learn more: https://ideamensch.com/doe-deere/
Doe Deere doesn’t consider herself a CEO that is detached from the company that she is running. To the contrary, Doe Deere considers herself an intricate part of every aspect of Lime Crime. This is the company that she created, and this is the company that she continues to promote on her own.
It is true that with her level of success that she could easily bring forth someone else to manage different aspects of her business. Doe deer recognizes, however, that she is already the face of the brand. That means that she is the one that is responsible for building brand awareness.
She takes pride in this, and she takes every opportunity to give her fans a chance to follow along as she promote new products like hair dye. Learn more: https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine