Success Marks Eli Gershkovitch’s Career in Craft Beer Brewing Industry

In the past, you could find mass-market beer options for nearly everyone. That led to the rise of beer empires that often features in advertisements at sporting events across the United States. While people may be scrutinizing the millennial for their quirky behaviors, they seem to be triggering a golden age for craft beer. Craft beers have now become one of the most favorite alcoholic beverages among the millennial. Brewers of mass-market domestic beer such as Miller Brewing Company and Budweiser are losing popularity while craft beers brewers are enjoying significant benefits.


Experts in the brewing industry are yet to determine the driving force behind increased demand for craft beers. Brewers of mass-market domestic beers are losing customers to brewers of craft beers. Perhaps the rise of the cosmopolitan culture around the world could be triggering increased demand for craft beers (TheBroTalk). Craft beers will account for 20 percent of total beer sales by 2020. Consumers are forced to purchase from a broad array of small craft beer breweries because most craft beer brewers have relatively modest operations compared to brewers of mass-market beers. The most popular craft beer breweries in the United States include Hardywood and Backbone.


Unlike wine, beer couldn’t attract connoisseurs. Today, increased appreciation of craft beers has attracted consumers from all walks of life. Enthusiasts across the globe are trying new lagers and coffee stouts as they search for the perfect beverage.


About Eli Gershkovitch


One of the pioneers in the craft beers industry is Steamworks Group’s founder and CEO, Eli Gershkovitch. He took Canadian craft beer on the map after emerging as one of the top contenders at the just concluded Open Beer Championship. Eli’s first craft beer brewery started in 1995 in the historic Gastown neighborhood. As craft beer industry was taking shape across the globe, Eli Gershkovitch took notice of the trend. In fact, he made numerous trips to Europe to observe the shifting landscape in the craft beer industry. Eli Gershkovitch’s first brewpub was Canada’s first and only establishment that could use steam-powered brewing. Legal complexities made it difficult to establish a steam-powered brewing business in Canada. However, as a lawyer, Eli was able to navigate those complexities and patent his brands.

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About Jorge Moll

Jorge Filho Moll is a well-known entrepreneur and a professional Cardiologist. He is the Chief Executive Officer of one of the biggest health diagnostics imaging laboratory in Brazil known as Rede D’Or. This group of hospitals was started in the year 1977 and owns over 30 hospitals. Later on Fleury SA, a publicly traded medical service provider in Brazil which had an enumerable portfolio and high-end capabilities purchased Labs D’Or from Jorge Moll.


Jorge Moll after selling some of the subsidiary Labs D’Or was able to buy Sao Louis which is a very well known hospital located in Sao Paulo (IDOR). After that, there were two private equity companies which bought stakes in the Brazilian hospital Operators which included one from Singapore known as GIC Pte. Limited and the Carlyle Group. A shareholder at Rede D’Or known as BTG Pactual which is a Brazilian bank sold 12% of its shares at about $600.


Jorge Moll serves as the Chairman of the board of directors at the Rede D’Or Hospital and lives in the capital Rio de Janeiro. Mr. Moll together with his family is seen to be significant shareholders at Rede D’Or Sao Louis which is among the biggest group of Independent Hospitals in Brazil.


Jorge is an Alumnus of Universidade Federal de Rio de Janeiro where he graduated with masters in Public Health ( Dr. Moll through his hard work and commitment to the health sector all over Brazil, he was able to launch health diagnostics laboratory which he went on to make one of the biggest group of health institutions in Brazil. He was assisted by Pactual Bank which helped him get funds to buy the Group of Hospitals.


About Rede D’Or group of Hospitals

It is the biggest private hospital operator in Brazil with its bases found in Sao Paulo, Federal District, Pernambuco, and finally in Rio de Janeiro. The hospital through its activities has continued to grow all over the country and offering its services to the people of Brazil.


In the year 2013, the Group of Hospitals launched two new units in the Country’s capital Rio de Janeiro which were the main Hospital and Maternidade Oeste D’Or which were located around the locality of Campo Grande. It has a 24- hour pediatric, a Neonatal ICU and an adult emergency care found in Duque de Caxias. The hospital is built with modern design and technology especially in the surgical centers that will enable individuals to avoid getting contaminated.


In Brazil’s capital Rio de Janeiro, three units were launched between the years 2009 to 2011. These were North D’Or (Cascadura), Jacarepagua (North D’Or) and Niteroi D’Or in Niteroi City.

The hospital center by Rede D’Or has an Oncology Center. This is a major project that was done in Rio de Janeiro that sought to bring together all the aspects that would be needed to diagnose, prevent and treat Cancer with the Radiotherapy side being equipped with the most recent technology necessary to fight cancer.


Doe Deere Wears Many Hats

Doe Deere is giving consumers a lot of reasons to stay connected to what she is doing. When people see her posting on Twitter and Instagram they get excited. She has a lot of followers, and this is primarily because she has become the voice of the new cosmetics generation. She is the CEO of Lime Crime that has found a way to build a much better cosmetics brand with cruelty free products.


Before Doe Deere arrived on the scene there were not a lot of people that were doing what she was doing. Cosmetics is a type of industry where a lot of outside forces play a part into the sale of the product. Cover Girl, for example, hires models and entertainers to promote lipstick or nail polish. It is rare to even see someone in an executive position of power at CoverGirl in a place where they are also promoting the brand. Learn more:


Doe Deere has managed to stand out because she takes on the role of CEO as a business leader, but she is also well-versed in the management and promotion of her company. This is definitely something that people may not have considered before. Many people do not expect the CEO to send out tweets about shades of lipstick. These people would not expect a person in the position of power that Doe Deere is in to have a beauty blog where she helps people see ways to utilize the makeup she sells. Learn more:


This is a huge change of pace for someone that is in the executive chair, but Doe Deere doesn’t mind. In fact she embraces it. She knows that this is the way that she stays connected with her customer base. She also realizes that people want to imitate her style. She knows that she is able to present much better products to her customers because she stays wired in to what they need. Learn more:


Doe Deere doesn’t consider herself a CEO that is detached from the company that she is running. To the contrary, Doe Deere considers herself an intricate part of every aspect of Lime Crime. This is the company that she created, and this is the company that she continues to promote on her own.


It is true that with her level of success that she could easily bring forth someone else to manage different aspects of her business. Doe deer recognizes, however, that she is already the face of the brand. That means that she is the one that is responsible for building brand awareness.


She takes pride in this, and she takes every opportunity to give her fans a chance to follow along as she promote new products like hair dye. Learn more: