In the past, you could find mass-market beer options for nearly everyone. That led to the rise of beer empires that often features in advertisements at sporting events across the United States. While people may be scrutinizing the millennial for their quirky behaviors, they seem to be triggering a golden age for craft beer. Craft beers have now become one of the most favorite alcoholic beverages among the millennial. Brewers of mass-market domestic beer such as Miller Brewing Company and Budweiser are losing popularity while craft beers brewers are enjoying significant benefits.
Experts in the brewing industry are yet to determine the driving force behind increased demand for craft beers. Brewers of mass-market domestic beers are losing customers to brewers of craft beers. Perhaps the rise of the cosmopolitan culture around the world could be triggering increased demand for craft beers (TheBroTalk). Craft beers will account for 20 percent of total beer sales by 2020. Consumers are forced to purchase from a broad array of small craft beer breweries because most craft beer brewers have relatively modest operations compared to brewers of mass-market beers. The most popular craft beer breweries in the United States include Hardywood and Backbone.
Unlike wine, beer couldn’t attract connoisseurs. Today, increased appreciation of craft beers has attracted consumers from all walks of life. Enthusiasts across the globe are trying new lagers and coffee stouts as they search for the perfect beverage.
About Eli Gershkovitch
One of the pioneers in the craft beers industry is Steamworks Group’s founder and CEO, Eli Gershkovitch. He took Canadian craft beer on the map after emerging as one of the top contenders at the just concluded Open Beer Championship. Eli’s first craft beer brewery started in 1995 in the historic Gastown neighborhood. As craft beer industry was taking shape across the globe, Eli Gershkovitch took notice of the trend. In fact, he made numerous trips to Europe to observe the shifting landscape in the craft beer industry. Eli Gershkovitch’s first brewpub was Canada’s first and only establishment that could use steam-powered brewing. Legal complexities made it difficult to establish a steam-powered brewing business in Canada. However, as a lawyer, Eli was able to navigate those complexities and patent his brands.